Designed a cohesive set of print and digital assets for Accedo’s IBC 2022 booth, including email campaigns, video content, and large-scale graphics to drive engagement and brand impact on-site.
Timeline
The project took place over the months leading up to the IBC convention, with assets delivered in stages to align with campaign milestones.
Background
IBC (International Broadcasting Convention) is one of the most influential events in the global media, entertainment, and technology space. It brings together leading companies, innovators, and decision-makers for several days of networking, panels, and product showcases.
Accedo has a long-standing presence at IBC and sees it as a major opportunity to connect with clients, launch initiatives, and reinforce our brand on an international stage. In the lead-up to IBC 2022, the marketing team needed a full suite of design assets to support visibility before, during, and after the event. This included social media, email, web, and video content.
I partnered with our marketing and comms teams to translate the campaign strategy into a set of polished, consistent visuals. I designed:
I worked in Figma to build reusable layouts and made sure everything aligned with our visual identity. I collaborated closely with our team to review, refine, and deliver assets on time.
I partnered with our marketing and comms teams to translate the campaign strategy into a set of polished, consistent visuals. I designed:
LinkedIn graphics and story assets
I started by creating a visual structure for static and animated posts that would carry through pre-event, during, and post-event messaging. I designed in Figma using our existing brand toolkit, customising layouts to suit the variety of content types. For Stories, I built out four motion storyboards and animated them in After Effects, bringing in team and event imagery to add personality and energy.
Headshot templates for team and speaker posts
I created a clean, modular template system that could handle a wide range of speaker bios and team intros while staying visually consistent. These were used to spotlight the people representing us at IBC, with flexible layouts that allowed for quick editing and localisation where needed.
Pardot email visuals and layouts
I worked with our marketing leads to translate messaging into clear and on-brand email assets. This involved crafting image blocks and header visuals that worked well in both desktop and mobile views. I designed all elements in Figma with a focus on legibility and visual rhythm.
Website banners and mockups
For the site, I designed hero banners and graphic modules that could sit across various campaign pages. I also mocked up the IBC landing experience to preview how the different content blocks would come together, helping the team align quickly on structure and flow.
Video storyboards and motion assets
In addition to static design, I developed four motion pieces for the IBC booth and event highlights. Each started in Figma as a visual storyboard. From there, I moved into After Effects and Premiere to animate transitions, overlays, and branded movement that reflected the energy of the event. These were delivered in mobile formats for use across social platforms.
