Streaming was supposed to make watching TV easier and cheaper. At first, it did. We left behind cable packages full of channels we never watched and got to pick and choose the services we liked. But somewhere along the way, things got messy.

Now, we’re back to juggling too many platforms, too many passwords, and higher monthly bills. What used to feel convenient has turned into something overwhelming. People are frustrated, and for good reason. Costs are up, and many of us are paying for services we barely use. The average household is subscribed to nearly four platforms, and a growing number of people are starting to question if it’s all worth it.

In this new article, I break down how subscription fatigue set in, what’s driving the shift toward ad-supported models, and how Gen Z’s habits could shape the future of streaming. I also explore where the industry might go next, from flexible pricing and micro-payments to bundling options that actually work for viewers.

This feels like a turning point. The platforms that pay attention and adapt will be the ones that stick around.